Frequently asked questions
Practical answers about scope, process, files and payment. Can’t find what you’re looking for? Just ask.
What is included in a brand identity?
The core is the same for every project: a creative brief, identity proposals, a primary logo with variants, a monogram or symbol, typography, a colour palette, a brand concept, a brandboard and core identity guidelines. Packaging, stationery and other applications can be added. The exact scope is set out in your proposal.
How do revisions work?
We refine the design with you until you’re happy with it. Revisions are a natural part of every project, within the scope we’ve agreed.
How long does a project take?
It depends on scope – an identity takes less time than an identity with a website and packaging. You receive a timeline with your proposal, and it also depends on how quickly we can get feedback and content from you.
What files will I receive?
You receive everything set out in your proposal. For a brand identity that usually means logo files for digital and print plus your identity guidelines; for a website, the finished, launched site.
Can you design packaging or seasonal pieces later on?
Yes. Packaging, stationery, social media assets and seasonal campaigns can be commissioned as separate projects, even long after the identity is finished.
What does a custom website include?
Design based on your brand, custom code and a site that works perfectly on mobile, tablet and desktop. It’s built for fast loading and for Google from the start: page titles and descriptions, structured data, a sitemap, multiple languages if you need them and web-optimised images. Contact forms and other features are tailored to what you need.
Who owns the code and assets?
Once the project is paid in full, what is set out in the agreement is transferred to you. Third-party fonts, images and services are covered by their own licences – we walk you through what applies to your project.
What about hosting, domain, maintenance and support?
We set up hosting, connect your domain and take care of the technical side. Maintenance and support after launch can be agreed separately.
How does payment work?
Payment stages – for example a deposit to start and the balance at handover – are agreed in the proposal and agreement before the project begins.
Do you work with companies in other countries?
Yes. We work internationally and have worked with clients in more than 15 countries. The whole process, from brief to delivery, runs online.